• Our Approach
    • <
    Private Family Office Advisory

    Institutional
    expertise.
    Personally
    delivered.

    We serve a small number of distinguished families — acting as their trusted Chief Investment Officer, family office director, and financial conscience.

    Our Approach
    25+ Years in Hedge Funds
    8 Maximum Client Families
    $0 Products Sold. Ever.
    The Challenge

    A gap no one
    is filling.

    Too wealthy for a standard advisor

    Traditional wealth managers lack the sophistication, objectivity, and breadth required for families with complex financial lives — multiple entities, alternatives, estate structures, and competing advisors.

    Too small for a single-family office

    A dedicated SFO requires $200M+ and a full internal team. The economics are prohibitive for families in the $25M–$150M range, leaving them in a perpetual advisory no-man's land.

    No one coordinates the full picture

    Your wealth manager, CPA, estate attorney, and insurance advisor each see one piece. No single trusted voice ensures they're aligned — and the gaps between them are where value is lost.

    Our Solution

    Your personal
    Chief Investment
    Officer.

    Waypoint functions as your outsourced family office — an unconflicted, deeply experienced principal who sits at the top of your financial team, coordinates every dimension of your financial life, and brings the discipline of an institutional investor to decisions that matter most.

    Unconflicted

    Flat retainer only. No products, no AUM fees, no incentives to recommend anything other than what's right for you.

    Institutional

    25+ years of hedge fund and family office experience. You get a principal, not a generalist — someone who has navigated exactly this complexity before.

    Coordinated

    One trusted voice aligning your full advisor team — ensuring every specialist is working toward the same goals with shared information.

    Exclusive

    We serve a maximum of 8 families. You are never an account number. The principal is always available, always engaged, always present.

    What We Do

    Family office services,
    delivered personally.

    Investment policy design & oversight
    Tax strategy coordination with CPA
    Manager selection & due diligence
    Estate & wealth transfer planning
    Portfolio construction & risk review
    Philanthropic structuring (DAF, foundation)
    Alternative investment vetting
    Advisor accountability & alignment
    Consolidated balance sheet & reporting
    Family governance & next-gen education
    Liquidity planning & cash flow oversight
    Insurance & risk coverage review
    Who We Serve

    A deliberately
    small, carefully
    chosen group.

    We do not serve everyone. We serve a handful of families whose complexity, values, and expectations align with what we do best. Every engagement is personal, and every relationship is long-term.

    01

    Post-Liquidity Founders

    Business owners who have recently completed a sale and need to build a complete family financial architecture from scratch — investment structure, estate plan, advisor team, and governance framework.

    02

    Investment Professionals

    Hedge fund partners, private equity professionals, and senior executives who want institutional rigor applied to their personal wealth — and who expect to be treated as the sophisticated counterparts they are.

    03

    Multigenerational Families

    Established families navigating the complexity of wealth transfer, next-generation financial education, philanthropic intent, and governance — who need a trusted, experienced voice at the center.

    Families with $25M–$150M in total wealth  ·  South Florida and nationally  ·  By introduction or referral only
    The Waypoint Difference

    What sets a truly boutique
    practice apart.

    Waypoint Wirehouse Advisor Multi-Family Office
    Conflicts of interest None — flat retainer only Product incentives & AUM fees AUM fees, proprietary products
    Family office expertise Built & ran one personally Limited to none Institutional team, not personal
    Principal access Direct — always Associate-filtered Relationship manager layer
    Number of clients Maximum 8 families 200+ accounts 50–200+ families
    Minimum wealth $25M $1M–$5M $50M–$100M
    Independence Fully independent Firm-employed Firm-employed
    Our Background

    Institutional
    expertise.
    Personal
    dedication.

    Waypoint was founded after more than 25 years in institutional finance — including a career in hedge funds and, most recently, building and managing a single-family office from inception. The insight was simple: the families who most need genuine family office expertise are precisely those who cannot access it. Waypoint was created to close that gap.

    We are fully independent, carry no product relationships, and accept no commissions of any kind. Our only incentive is your outcome.

    25+
    Years in institutional
    finance & hedge funds
    1
    Family office built
    & run from scratch
    8
    Maximum client
    families. Always.
    $0
    Products sold.
    Commissions received.
    How We Work

    A clear process.
    A consistent presence.

    01
    Discovery

    Deep assessment of your full financial picture — assets, advisors, estate structure, tax situation, goals, and family dynamics. No assumptions.

    02
    Architecture

    We design your Investment Policy Statement, advisor framework, reporting structure, and financial governance. You leave knowing exactly where you stand.

    03
    Coordination

    We engage and align your full advisor team — creating accountability, closing gaps, and ensuring every specialist is working in concert.

    04
    Ongoing Advisory

    Quarterly reviews, annual deep dives, and direct principal access for every major decision. The relationship deepens over time, not diminishes.

    Our Team
    J. Jose Pedreira
    J. Jose Pedreira
    Founder & Principal
    35+ Years in Global Financial Markets
    25 Years Portfolio Management
    30 Years Trading & Risk Management
    Family Office Architect & Principal
    Boca Raton, Florida

    A career built at the intersection of institutional discipline and family stewardship — from the trading floors of Merrill Lynch to the principal seat of a private family office. Now applied exclusively to a select group of families.

    Mr. Pedreira has over 30 years of experience in global financial markets, including 25 years as a portfolio manager and 15 years directly involved in trading and risk management. Was the architect of the EC FO family office structure, and responsible to provide investment guidance and investment products.

    Prior to founding Waypoint Asset Management, Mr. Pedreira was a partner and co-founder of Forum Asset Management and Forum Capital Management, investment management firms specializing in global emerging markets.

    Previously he was a partner at Columbus Group, where he was the portfolio manager to the Columbus Venezuela Fund and the Columbus Emerging Opportunities Fund.

    Mr. Pedreira spent eight years with Merrill Lynch where he was a managing director and the head of emerging markets trading in New York.

    Mr. Pedreira started his professional career in Citibank where he worked in different areas of the bank in different locations worldwide.

    Waypoint Wealth Advisors
    Founder & Principal
    Private family office advisory serving a select number of distinguished families with $25M–$150M in total wealth. Unconflicted, flat-retainer model.
    EC Family Office
    Architect & Investment Principal
    Designed and managed the full family office structure. Responsible for investment strategy, manager selection, and product oversight across the family's global portfolio.
    Waypoint Asset Management, Forum Asset Management & Forum Capital Management
    Partner & Co-Founder
    Co-founded and led investment management firms specializing in global emerging markets.
    Columbus Group
    Partner & Portfolio Manager
    Portfolio manager to the Columbus Venezuela Fund and Columbus Emerging Opportunities Fund.
    Merrill Lynch
    Managing Director — Head of Emerging Markets Trading, New York
    Eight years leading emerging markets trading operations at one of the world's largest financial institutions.
    Citibank
    Various Roles — Global Locations
    Began professional career at Citibank, working across multiple divisions and international locations worldwide.
    A Transparent Engagement

    Simple, flat fees.
    No products.
    No surprises.

    We charge flat retainers only. No AUM-linked fees, no commissions, no incentive to recommend one course of action over another. You always know what you pay — and why it's worth it.

    Onboarding Engagement
    $25K – $50K
    one-time engagement fee
    • Full financial architecture review
    • Investment Policy Statement design
    • Advisor assessment & recommendations
    • Consolidated balance sheet construction
    • 90-day priority action plan
    Annual Advisory Retainer
    $100K – $200K+
    per year, billed quarterly in advance
    • Quarterly family reviews with written summaries
    • Unlimited advisor coordination
    • Investment oversight & due diligence
    • Direct principal access, always
    • Annual estate, tax & insurance alignment
    Begin

    Start with a
    conversation.

    We don't pitch. We talk. If there's a fit — in complexity, in values, in trust — we move forward together. If there isn't, we'll tell you so honestly and point you in the right direction.

    Request an Introduction

    By introduction or referral only  ·  Boca Raton, Florida